Privacy Policy
At Folke Furniture ApS, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with us as a customer, newsletter subscriber, or other stakeholder.
Company Information
Company name: Folke Furniture ApS
CVR number: 45960951
Address: Flæsketorvet 75, 3. sal, 1711 Copenhagen V, Denmark
Email: hi@folkefurniture.com
Telephone: +45 31 79 01 02
Year of establishment: 2025
1. Personal Data We Collect
We may collect and process the following personal data about you:
- Contact information: Full name, address, email address, and phone number.
- Order details: Information related to your purchases.
- Payment information: Payment card details and payment-related information.
- IP address: Collected when you visit our website and/or make a purchase.
- Communication data: Information you provide when you contact us or communicate with us on our platforms.
- Marketing and profiling data: Purchase history, website browsing and search history, interaction with our newsletters, geographical location, and chosen language.
- Cookies and similar technologies: As described in our Cookie Policy.
2. Purposes and Legal Basis for Processing
We process your personal data for the following purposes:
2.1 Order Fulfilment and Customer Service
Purpose: To enter into agreements with you, process your orders, deliver our products, and provide customer service.
Legal basis: Performance of a contract under Article 6(1)(b) GDPR.
2.2 Marketing and Profiling
Purpose: To send you marketing communications and personalise your experience, including profiling to better tailor our marketing to your interests, such as personalised offers, recommendations, reminders about products in your cart, campaign information, new launches, and event invitations.
Legal basis: Your consent under Article 6(1)(a) GDPR. You may withdraw your consent at any time.
Note: We do not engage in profiling that produces legal effects or similarly significant consequences for you within the meaning of Article 22 GDPR.
2.3 Communication
Purpose: To respond to your enquiries and provide support.
Legal basis: Legitimate interests under Article 6(1)(f) GDPR.
2.4 Compliance with Legal Obligations
Purpose: To comply with legal and regulatory obligations, including bookkeeping and accounting requirements.
Legal basis: Compliance with a legal obligation under Article 6(1)(c) GDPR.
3. Marketing Consent
By subscribing to our newsletter, you consent to Folke Furniture ApSsending you marketing communications via email, SMS/MMS, and social media platforms such as Facebook, Instagram, Pinterest, Google, TikTok, and LinkedIn.
These communications may include special offers, discounts or promotions, product launches, inspiration, competitions, and invitations to events.
To personalise and target our communications, we may process and store personal data such as your name, contact details, purchase history, browsing behaviour on our website, and other information you have provided to us directly or through cookies, where you have consented to such cookies.
You can withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting us at hi@folkefurniture.com. If you withdraw your consent, we will stop sending you marketing communications. You may still receive service messages from us, such as order confirmations and practical information related to your purchases.
Folke Furniture ApS is the data controller. You can read more about how we process your personal data and your rights in this Privacy Policy.
4. Data Retention
We retain your personal data only for as long as necessary for the purposes for which it was collected and as required under applicable law.
- Order and transaction data: Stored for five years after the end of the financial year in which the purchase was made, in accordance with applicable accounting legislation.
- Marketing data: Stored until you withdraw your consent or we determine that the consent is no longer valid.
- Communication data: Stored for as long as necessary to handle your enquiry and any related follow-up.
5. Disclosure of Personal Data to Third Parties
We may share your personal data with:
- Service providers: Such as hosting providers, e-commerce platform providers, CRM providers, IT support providers, analytics providers, and marketing agencies.
- Shipping companies and logistics partners: To deliver your orders.
- Payment providers: To process your payments securely.
- Professional advisers: Including legal, financial, and accounting advisers.
- Other third parties: Where you have given your explicit consent or where disclosure is required by law.
5.1 Data Processors
Some recipients act as data processors on our behalf and may only process personal data in accordance with our instructions. We enter into data processing agreements with such processors to ensure your personal data is handled securely and confidentially.
5.2 International Data Transfers
We may transfer your personal data to recipients located outside the EU/EEA, including where our service providers or partners process data in third countries.
This may include:
- Klaviyo
- Meta
- TikTok
- Google
- Pinterest
- ClickUp
- Microsoft
- Shopify
Where personal data is transferred to countries that do not provide an adequate level of protection under EU law, we ensure that appropriate safeguards are in place, including the European Commission’s Standard Contractual Clauses and, where required, supplementary measures and transfer risk assessments.
6. Your Rights
Under the GDPR, you have the following rights:
- Right of access: To obtain confirmation as to whether we process your personal data and to access that data.
- Right to rectification: To request correction of inaccurate or incomplete personal data.
- Right to erasure: To request deletion of your personal data where applicable.
- Right to restriction of processing: To request that we limit the processing of your personal data in certain circumstances.
- Right to data portability: To receive your personal data in a structured, commonly used, and machine-readable format.
- Right to object: To object to processing for direct marketing purposes or, in certain cases, on grounds relating to your particular situation.
- Right to withdraw consent: To withdraw your consent at any time where processing is based on consent.
If you wish to exercise any of these rights, please contact us at hi@folkefurniture.com.
You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe that our processing of your personal data is not compliant with applicable law.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including, where relevant:
- access controls to limit access to authorised personnel only,
- secure login procedures, including two-factor authentication where appropriate,
- encryption or other safeguards during transmission and storage,
- ongoing assessment of our technical and organisational security measures.
8. Cookies and Similar Technologies
We use cookies and similar technologies for analytics, marketing, and to improve website functionality. You can read more in our Cookie Policy.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page together with an updated revision date.
10. Contact Information
If you have any questions about this Privacy Policy or our processing of your personal data, please contact us:
Folke Furniture ApS
Flæsketorvet 75, 3. sal
1711 Copenhagen V
Denmark
Email: hi@folkefurniture.com
Telephone: +45 31 79 01 02
Cookie Policy
Last updated: 6 March 2026
At Folke Furniture ApS, we use cookies and similar technologies on folkefurniture.com to make our website work, improve your experience, analyse traffic, and support our marketing activities. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
1. Company Information
Company name: Folke Furniture ApS
CVR number: 45960951
Address: Flæsketorvet 75, 3. sal, 1711 Copenhagen V, Denmark
Email: hi@folkefurniture.com
Telephone: +45 31 79 01 02
Website: folkefurniture.com
2. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. Similar technologies may include pixels, tags, scripts, and local storage. These technologies can be used to recognise your device, remember your preferences, measure traffic, and support marketing and analytics.
Cookies may be:
- Session cookies, which are deleted when you close your browser.
- Persistent cookies, which remain on your device until they expire or are deleted.
- First-party cookies, which are set by our website.
- Third-party cookies, which are set by third-party providers.
3. Why We Use Cookies
We use cookies and similar technologies for the following purposes:
3.1 Strictly Necessary Cookies
These cookies are necessary for the website to function properly. They may be used for core features such as page navigation, shopping cart functionality, checkout, fraud prevention, security, load balancing, and remembering your privacy choices.
Strictly necessary cookies do not require consent where they are genuinely necessary to provide a service you have expressly requested or to enable the website to function properly.
3.2 Functional Cookies
These cookies help remember your preferences, such as language or other selected settings, and improve the functionality of the website.
Where these cookies are not strictly necessary, we only use them with your consent.
3.3 Analytics Cookies
These cookies help us understand how visitors use our website, including which pages are visited, how users move around the site, and how our website performs. We use this information to improve our website and customer experience.
We use analytics technologies such as Google Analytics. Analytics cookies that are not strictly necessary are only used with your consent.
3.4 Marketing Cookies
These cookies are used to measure campaign performance, personalise advertising, build audiences, and show relevant ads on third-party platforms.
We may use marketing technologies such as:
- Meta Pixel
- Pinterest Tag
- Klaviyo tracking technologies
Marketing cookies are only used with your consent.
4. Legal Basis
Where cookies are strictly necessary, we use them because they are required for the functioning of the website or to provide a service you have expressly requested.
Where cookies are used for analytics, functionality, or marketing and are not strictly necessary, we rely on your consent. Consent must be freely given, specific, informed, and unambiguous, and you must be able to withdraw it as easily as you gave it.
5. How We Collect Consent
When you first visit our website, you will be presented with a cookie banner or consent tool that allows you to:
- accept all cookies,
- reject non-essential cookies, and/or
- choose your preferences by category.
We do not intend to place non-essential cookies before you have provided consent. You can change or withdraw your consent at any time through the cookie settings made available on our website. Danish guidance requires that users receive clear information and that non-essential cookies are not set before valid consent is obtained.
6. Providers and Tools We May Use
Depending on how our website is configured from time to time, we may use cookies or similar technologies from:
- Shopify for e-commerce and website functionality
- Google Analytics for website analytics
- Meta for advertising and campaign measurement
- Pinterest for advertising and campaign measurement
- Klaviyo for email/SMS marketing, onsite tracking, and campaign measurement
Because our site runs on Shopify, some cookie and privacy functions may be handled through Shopify’s customer privacy tools. Shopify states that its native banner covers Shopify-specific tools and Shopify Pixels, but if third-party cookies or pixels are manually installed or added via apps, additional consent configuration may be needed to ensure those tools honour user choices.
7. Cookie Declaration
The exact cookies and similar technologies used on our website may change over time depending on the tools and integrations active on the site.
For that reason, the most accurate and up-to-date overview of cookies in use should be presented in our cookie banner, consent platform, or cookie declaration tool. This should include, where applicable:
- cookie name,
- provider,
- purpose,
- category,
- duration, and
- whether the cookie is first-party or third-party.
At this time, this Cookie Policy describes our categories of use and main providers, but the detailed cookie list should be supplemented by a live cookie declaration or scan-based cookie table on the website. Transparent and accurate information about the actual cookies in use is important for compliance.
8. How to Manage or Delete Cookies
You can manage your cookie preferences at any time through the cookie settings on our website.
Most browsers also allow you to block or delete cookies through your browser settings. Please note that if you disable strictly necessary cookies, parts of the website, including cart and checkout functionality, may not work properly.
If you withdraw consent, this will not affect the lawfulness of any processing carried out before the withdrawal.
9. Personal Data Collected Through Cookies
Some cookies and similar technologies may process personal data, such as IP address, cookie identifiers, browsing behaviour, device information, and interactions with our website and marketing.
Where cookies involve the processing of personal data, that processing is also governed by our Privacy Policy. You can contact us at hi@folkefurniture.com if you have questions about how we process your personal data. Datatilsynet is the Danish authority responsible for supervising compliance with personal data rules in Denmark.
10. International Transfers
Some of our third-party providers may process data outside the EU/EEA. Where this happens, we seek to ensure that appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses and, where relevant, supplementary measures.
You can read more about this in our Privacy Policy.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements, regulatory guidance, technology, or the cookies and similar technologies used on our website. Any updates will be published on this page together with the updated date above.
12. Contact Information
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:
Folke Furniture ApS
Flæsketorvet 75, 3. sal
1711 Copenhagen V
Denmark
Email: hi@folkefurniture.com
Telephone: +45 31 79 01 02